Apple again be most valuable technology company in the world for 2015 beat competitors such as Google, Microsoft, IBM and other companies with a total valuation of nearly $ 250 billion, the news was reported by the latest annual report BrandZ released by market research firm Millward Brown.
As reported by MacRumors, Apple managed to increase its valuation by 67 percent, or about $ 247 billion and is automatically placed at the top of the list of 100 most valuable companies in the BrandZ rankings.
"With a 67 percent rise in Brand Value to $ 247 billion, Apple Returned to number one in the BrandZ ™ Top 100 Most Valuable Global Brands ranking. Success of the iPhone 6 and the related excitement surrounding the Apple brand drove the increase is. Also Apple led in the rate of brand value growth over 10 years - 1,446 percent. "
The amount of the valuation obtained by Apple even surpass the achievements of Google, Microsoft, IBM, Coca Cola, McDonald's, and other companies. In the list of 100 most valuable companies BrandZ, Google was in second place after Apple with a valuation of $ 173 billion. While Microsoft managed to achieve a valuation of $ 115 billion.
List of top 10 most valuable companies in the world more:
2015 was the fourth year Apple earned the title as the most valuable company in the world since 2011 ago respectively - participated. In the 2011-2014, they also won the same title in the BrandZ annual report. Even Forbes, Interbrand, Brand Finance has also been awarded the prestigious title of the same Apple in 2014 ago.
The success of the iPhone 6 inevitably main driving such a large increase Apple's valuation. The possibility of it continuing in the coming years with new innovations Apple more.
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