If during this time you have to open apple.com page to see the variety of products from Apple and store.apple.com for online shopping, there are different now. Starting today Apple brings together the features of online shopping with the Apple.com website. According to a spokesman for Apple (via TechCrunch) this is done to make it easier for consumers to access a variety of information and shopping easier and faster.
We redesigned Apple.com knowing that our customers want to explore, research and shop in one place
The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We’ve also improved several of the site’s features to make shopping easier than ever for our customers.
It is most visible in this update is the shopping bag icon at the top right of the web Apple.com. Similar to the online store website, users can see a list of products to buy, marked Favorites, information of a product that has been ordered or a variety of other things.
I've tried Apple.com navigation from the main page to the shopping process becomes very easy. Try just press the MacBook 12-inch picture on the main page of Apple.com. After that, you can see details of the product and Buy blue button at the top right. Select a product specification that you want, color or custom orders that can be ordered. Finish your shopping experience online store by pressing the button and select Add to Bag Checkout menu to enter the payment process.
Apple makes the shopping process on the website so it is easier to push the sale of mobile devices. Ease of like this certainly very interesting for users of mobile devices devices. However, reportedly for devices with nominal spending is high enough, the user is directed to perform verification via computer for security.
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